With a solid grounding in publishing, I've produced magazine weeklies, monthlies, partworks, books and even foreign language titles with writers, creatives, translators and consultants lending their skills. Generally, subjects ranged from lifestyle, television, soaps, cookery, home, health and women's interest but I have also researched, written and produced music, murder, DIY, military, wildlife, the natural world and reference works.
Digital contentAs Group Editor for AOL Time Warner, I was channel manager for all lifestyle online content including: - Women - Fashion, Beauty, Relationships, Horoscopes, Weddings - partnering ivillage, Dr Pam Spurr, The Knot, Confetti, InStyle
- House & Home - Gardening, DIY, Food and Wine, Pets -
including B&Q, Purina, Taste, Decanter
- Motoring - Cars, Bikes - with Super Bike
- Teens in conjunction with Cosmo Girl
- Health - Fitness, Nutrition, Women's Health, Men's Health - incorporating Men's Health, That's Fit
- Classifieds incorporating Loot, Autotrader, UpMyStreet, Match.com
- Maps with MapQuest
- Lottery The National Lottery.
Creative writingThe creative writing projects I've worked on have been playful and fun, mainly children's books and teen content, both print and web. Managing the AOL Time Warner teen content channel gave me a solid base to work from. My involvement with Mystical Productions introduced me to Mysti, teenage half human/half fairy and working with the Mysti comic books as a basis, I planned the structure of www.mysti.co.uk, wrote all launch content and kept the site fresh with monthly updates. Mysti the CBBC TV show was born and my spin off book All About Mysti followed.
Later, I met Skunk, the karate kid who learned his craft from a wise old Panda. Devised by Cartoon Saloon, SkunkFu became a worldwide success. My SkunkFu: U Can Do activity learning books 1 and 2 were produced as part of the global merchandising for SkunkFu.
Content optimisationWeb content that's engaging, concise and informative must work harder than ever to improve search engine rankings and clickthrough rates. I have successfully completed numerous training courses and seminars devoted to writing great web copy, user interface (UI), user experience (UX), search engine optimisation (SEO) as well as digital marketing, online advertising and revenue growth and managing e-campaigns.
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